When you pick up a cool glass bottle of Snapple and decide to pop off the cap, what do you do first? Most people tend to check the cap for a "Snapple Fact" before they take a swig of some of the "best stuff on Earth." These "real facts," on the under side of Snapple caps, actually prove to be contrary of their title. As clearly stated on Snapple fact #0, only half of all Snapple facts are true. These "facts" are much more like "what if"s. Then the curiosity of Snapple drinkers begin to come into play; "Is my fact true?" "How many facts are there?" "What are these random numbers?" Then, the drinker notices the answer to all of their questions, written in curved text toward the bottom of the inside of the cap: "Get all the 'Real Facts' at snapple.com." Now THAT is clever advertising. Snapple uses their facts, poking at the curiosity of drinkers, to direct customers to their website and to entice them to purchase more Snapple. The more facts, the more people wonder if they're true or not. So "what if" Snapple bottles didn't have their clever little caps? Would Snapple sell as much or advertise as well? Probably not. Let's face it: there's nothing nicer than the surprise inside of a Snapple bottle, and no, I don't mean the drink.
-Dana Krogman (MH 9:25AM - Media & Society)
Snapple was one of my favorite drinks in middle school. I would always pack a different flavor in my brown paper lunch bag each day. I would receive excitement upon opening the bottle because the first thing I would do before even taking a sip was read the 'Snapple fact.' This is clever advertising because it intrigued me (and other children) to have my parents buy Snapple at the grocery store. For example, it is entertaining to read that Americans, together, eat 8 acres of pizza each day. Hence, Snapple creatively devised an advertising gimmick to increase their successfulness. And it worked!
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